/ client: Activate Online Independent Student Press

/ project brief: Instagram campaign

/ project date: 2018

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The student news agency at Rhodes University was looking to create an environment awareness campaign for their Instagram page, and needed a series of posts with a cohesive branding that they could upload on a weekly basis.

 

For this project, I created two characters that could carry the campaign, and used them as the face for a series of posts with the catch-phrase "Who Woulda Thunk It?!" that featured quick-fire facts about our impact on the environment. The series also made use of the "swipe" feature on Instagram, allow users to engage with the posts and swipe to read the facts.