/ client: Brian Roos Optician

/ project brief: logo redesign

/ project date: 2017

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A well-liked and well-known community optician was looking for a new logo to revitalise their long-standing brand.

 

The difficulty in this brief was to balance a design that would keep its loyal, returning customers, but would also attract a new and younger market of customers as well. 

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The final design is a clean, sophisticated, and clever take on this community optician's old branding, and works as a dynamic logo that can be applied across their marketing channels as a whole.